THE AMAZON FBA CHECKLIST
CHOOSING YOUR PRODUCT
INCREASING THE TRAFFIC
OPTIMIZING YOUR BRAND
PART 1 – CHOOSING YOUR PRODUCT
To sell a product successfully through Amazon FBA (Fulfilled by Amazon) today can be very difficult. If you believe you have a “winner’ run it through the following checklist before investing your time and money.
General rules, especially for first time sellers, to selecting a product are that it should have the following features:
SMALL – To save on shipping costs
GENERIC – Not something that is brand driven e.g. Lego
EASY TO REPLICATE
SIMPLE – not too many working parts to go wrong
PRICE – between $10-50 to make it worth-while
DIFFERENTIATE – You can see a way add your own twist to make the product stand out from the competiton
VIABILITY RESEARCH – Type into the Amazon search bar the words you would expect your potential customers to use to search for your product. Use the “All” category and the Amazon site where you are intending to list your product e.g. .com, .uk, .de. From the items on the first page decide:
Is it in demand?
Take the top 10 results. You are looking for 4 similar products earning around $750 per month.
Use this handy free tool to find out this information from the product ranking.
How much competition is there?
Take the top 10 results and look to see if there are several with less than 50 reviews If the top 5 have 300+ product reviews each then it will likely be too hard to compete.
What is my category?
Note the main category shown each of the top 10 product’s page. There may be more than one. e.g. our coloring greeting card set competitors come from both the Office and Book categories. It can make a big difference.
How should I price my product?
Calculate your total costs for your product including the item, shipping, branding & packaging etc. Then add the likely Amazon pick and pack fees for FBA which you can find here
https://sellercentral.amazon.com/gp/help/G201112670 together with their 15% introduction fee. Once you have the final figure, add your proposed profit to find your selling price (N.B. use around a 45% margin for this excercise). Does the price compete with your competition?
What are my keywords?
Your customers are going to need to be able to find you. Type various descriptions into the Amazon search bar. Firstly make sure similar products are coming up and also there are a sufficient number of searches on the page.
You can then move on to the following steps:
Branding & Packaging with Optional Inserts
Design of your logo and product packaging. Consider a product insert but be careful to keep the wording compliant with Amazon’s TOS
Apply to trademark your brand
Sourcing & Purchasing
Images and how to video
Obtain professional quality images of your product including lifestyle images of it in use. If applicable record a “how to” video on how to use it.
Carry out or commission comprehensive keyword research
Well Optimized Product Page
Construct your product page copy using your best keywords and keyword phrases in the title, bullets and description.